Client : MyMia by Nuvita, an Italian company specializing in baby products.

Whats the problem? MyMia is the newest product launch by Nuvita. Key Visuals, Market Presence and Strategies were needed to bring the brand to life.

What was done : Brand Identity, Communication Strategy, Marketing Strategy, Key Visuals, Social Media Presence

The Concept:

Becoming a mom doesn’t mean you stop being a woman. MyMia helps moms be organized while also allowing them to customize their bag according to their needs and style. “Just as your child grows, MyMia evolves with you” was the key marketing strategy.

Key visuals

Because MyMia is Nuvita’s newest product launch, a brand identity system was created. Versatility and Evolution are the key themes of the MyMia bags, so concepts which illustrated just that were explored. Visuals were created for Instagram, Facebook and other online formats.

versatile

The focus of the MyMia identity strategy was to highlight the versatility of the bag, its customization and how it can fit any type of lifestyle and type of mom.

SOCIAL MEDIA PRESENCE

MyMia’s social media presence was reconfigured to match the new brand identity and communication strategy. Content which illustrated the key values of versatility was proposed for the new look.