hey i’m alex!
I love anything and everything with a story to tell, and I am passionate about design that tells and builds those stories.
I’m a Senior Product Designer at J.Crew Group, where I shape the shopping journey from browsing to checkout for J.Crew, Madewell and J.Crew Factory, on web and app.
My roots are in visual design, so I love bridging product and brand, building experiences that feel intuitive, beautiful and backed up by data. These days you’ll find me building design systems, designing personalized experiences, and prototyping ideas in code with AI to see how they actually feel.
Feel free to email me with questions about my work, collaborations, or to ask what my favorite color is!
Contact me: nita.xandra@gmail.com