Fuoricono : digital communication strategy
Client : Fuoricono, an Italian gelato company.
What’s the problem? Bringing a new concept of gelato to the city of Milan in an easy to understand way.
What was done? Digital Communication Strategy, Social Media Presence
Who is Fuoricono?
Fuoricono, a gelato company originating from Sicily with a new and innovative way of serving gelato. The biggest challenge was to create an communication strategy which could create an easy and identifiable way to explain how each of their unique desserts are created.
Communication Strategy
Gelato doesn’t have to just come in cups or cones, Fuoricono brings light to how gelato can be enjoyed. Customization is the key of Fuoricono and coming up with a way to communicate that to users was key.
showing who they are
Because Fuoricono has a unique way of serving their desserts, a series of GIFS were created to help users understand how each desert is made. Showing the customization behind each product was the key communication strategy for Fuoricono.
“Gondola”
“Pepite”
Social Media presence
Today social media is one of the most valuable tools we have to get a brands message and story out there. For Fuoricono a better social media presence was needed in order to engage a wider follower range. Getting followers excited and able to relate to the brand was the idea behind the proposed looks.
